This topic is for PRCA 3334 (Social Media & PR).

It should come as no surprise that brands are approaching celebrities to help promote their product via the social media platforms of the celebrity. Recently, Snapple had Nick Cannon and Jimmy Fallon help promote their products. Read the story here.  What do you think about products a celebrity endorses? Does it make you more or less likely to purchase it or does it even matter who is promoting it? Why?

Celebrities have been using social media along with everyone else for quite some time. Which celebrities do you follow? Why did you choose to follow them? Have you unfollowed a celebrity? If so, why?

Of the celebrities you follow, or followed, what rating (A-F) would you give them in terms of how they used social media to connect with their fanbase? Explain the rating.



Image from