Shutterfly new parent emailRecently Shutterfly mistakenly sent new parent congratulations to all on their mailing list. Needless to say, this did not go over well with many on the list and for good reasons. Read the story here, then discuss the following questions. Did Shutterfly act quickly enough to its faux pas? If you were in charge, what would you have done differently? What, if anything, did Shutterfly do right?

Remember, you must post your response on your blog.

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