This particular topic of the week is for PRCA 3334.

The following article discusses the Mayhem persona from the Allstate commercials. Beginning Monday, Sept. 30, the persona has a twitter handle which users can interact with. These interactions will determine the persona Mayhem takes for advertising during the Saturday, Oct. 5, college football games. What are your thoughts? Do you think this is genius? Or, do you see it as a ploy by the insurance company to gain more customers? Is this something you think will “catch on” with other companies? What about your client? Will you interact with @Mayhem?

FYI, Mayhem (Allstate) has its own web presence:


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