twitter-birdThis particular topic of the week is for PRCA 3334.

A recent Nielsen SocialGuide study showed TV viewers are tweeting during TV programs, which is great as it shows engagement with the program. On the flip side, they are still tweeting during the commercials, which means they are not paying attention to the messages aimed at them.

Read all about it here:

What are your thoughts on the article? Do you engage in social media (not only Twitter) while watching a TV show? What about during commercials? In your opinion, is this tweeting (or using other social media) during commercials going to affect the bottomline of the companies advertising? Why/why not?



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