Hashtag

I posted this link on Twitter last week about Jell-O’s use of the hashtag #FML. They are using it for what they want to be their catchphrase “fun my life,” however, we all know the first thing that comes to mind with that particular hashtag. Do you think their decision to use this hashtag was a good one? What hashtag would you recommend for Jell-O? Has your client (or another business/product you follow) used a hashtag they should have thought twice about?

Image from http://socialmediawolf.com/wp-content/uploads/2013/03/Literal-Hashtag.png

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