This week’s topic of the week is for both classes – PRCA 3330 & PRCA 3030.

If you attended the PRSSA Regional Conference a couple of weeks ago, some of this should sound familiar to you. As you all know, there are several generations in the workforce today from Civics to Boomers to Gen X to Millennials. According to one of the speakers at the conference, Jenny Schmitt, knowing the differences in the generations “affects nearly everything – what motivates you, what you value.” How would you, as a Millennial, who has practically grown up with technology and social media, convince someone in a different generation that social media can be effective (if employed properly) to their business?



Image from