This TOW is for the PRCA 3030 class.

How has social media changed the PR world? In your opinion, are the changes for the better or the worse?  Due to the fact that anyone can have a social media account, many believe they can take on these responsibilities without a background in public relations. What do you think about individuals/companies that employ social media, but don’t have a background in public relations? Do you think this hurts the company/individual?




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