When I first read this story, my first reaction was What?!?! My next thought was, I wonder how they are marketing this. If you were the public relations representative for Illamasqua, how would you promote this to the public? Obviously, news is out that the service is offered (http://www.nydailynews.com/lifestyle/2011/07/13/2011-07-13_fabulous_funeral_makeovers_british_makeup_company_branches_out_to_beautify_decea.html). However, it is unclear whether the entire country of England is aware.  Would you write releases, PSAs, create billboards, tweet about it….what would you suggest? What would you tell the public about the service?

Also, in your opinion, do you think this will become popular and travel “across the pond” to America? Do you think this is something that Americans will find creepy or unique?

Following is a link to Illamasqua’s blog regarding this story: http://illamasqua.blogspot.com/2011/07/final-act-of-self-expression.html


Your responses must be submitted by noon Monday, July 18, in order to receive credit.