“Each day is a new life. Seize it. Live it.”   –   David Guy Powers

Powers’ quote reminds me of a line from a favorite movie of mine, “Dead Poet’s Society,” when the teacher (played by Robin Williams) says “Carpe diem, seize the day. Make your lives extraordinary.”

What have you done to “seize the day”? What can you do to seize an opportunity? Should you sit back and wait for it to come to you, or should you seek it out?

In public relations you must often “seize the day,” watch for opportunities in which you can proactively promote your client. What campaigns or other public relations efforts have you seen in which a company seized upon an opportunity? Do you think they were successful?