March 26, 2012
This TOW is for the PRCA 3030 class.
With the skill set you have, or will have by the time you graduate, you understand the importance (hopefully) of social media. How would you sell new technology (Twitter, Facebook, LinkedIn, Flickr, etc.) to a client or to your employer? What are the advantages of using social media in a campaign?
Image from http://www.ashworthcreative.com/blog/2011/09/social-media-cant-do-everything/
March 19, 2012
This week’s TOW is for both PRCA 3030 and PRCA 3330.
If you could go back to freshman year, would you do anything differently? If so what & why?
Image from http://home.comcast.net/~majerus-collins/hsguide.htm
March 6, 2012
Disney is in hot water. Not for its long lines or ticket prices, but for one of its attractions. The attraction in question, Habit Heroes, has been closed and Disney has not announced when the attraction will reopen. Habit Heroes was an attempt by the mega popular theme park to show visitors the downside of bad habits, such as gluttony and insecurity, and to promote healthy habits including food choices. See information on the story here:
http://www.huffingtonpost.com/2012/02/24/disney-habit-heroes-anti-obesity-disney-world-epcot_n_1299664.html; http://news.nationalpost.com/2012/03/02/disney-shuts-down-anti-obesity-exhibit-after-critics-decry-it-for-being-insensitive-to-overweight-people/
http://www.prdaily.com/crisiscommunications/Articles/10984.aspx
Closer to home, earlier this year the Atlanta Journal Constitution ran a story about anti-obesity and the campaign that is currently taking place, along with the backlash they have received. See the story here: http://www.ajc.com/news/grim-childhood-obesity-ads-1279499.html
With talk of obesity problems with children and the campaigns by Disney and in the state of Georgia, what are your thoughts? Do you think Disney was using, as Boesveld stated in her article, “stereotypes traditionally used to torment overweight kids?” Are these campaigns doing more harm than good? Or, is it that some may not want to face what is going on in the nation, or even in their own household? Have any of you seen the billboards in the metro Atlanta area? What were your thoughts when you saw them the first time?
If you were asked to come up with a campaign regarding anti-obesity in children, what would you recommend? Who would your target audiences be? How would you reach them (traditional media, social media, combination, etc)?
Please note: Respond directly to this post in the comments section. Your responses must be submitted by noon, Friday, March 23, in order to receive credit. Also, leave your name at the end of your post so I know who wrote the comment.
p.s. The photo is mine. 
March 5, 2012
This TOW is for the PRCA 3030 class.
In your opinion, what are the advantages and disadvantages of social media?
Image from http://todayinart.com/2011/01/06/16-clean-social-media-icons/
March 5, 2012
This TOW is for the PRCA 3330 class.
The following article discusses 10 books that PR professionals should read. How many from the list have you read? How many do you want to read? What are other books you would add to this list and how would they be helpful to PR professionals?
http://www.prdaily.com/Main/Articles/10997.aspx
Image from http://www.boldtypemag.com/occupy-books/110330-book-stack-hmed-8a/
February 27, 2012
This week’s TOW is for both PRCA 3030 and PRCA 3330.
As the image above indicates, this week’s topic is about your dream job. What is your career dream job? How do you plan to shine among all the others wanting the same dream job? What are you doing now to achieve the end goal of your “dream job”?
Image from http://thesmarterwallet.com/2010/find-dream-job-income/
February 20, 2012
This TOW is for the PRCA 3330 class.
If time travel were possible, what would you do? Where would you go? Why did you choose to visit there? If you were to go back in time, would you worry about how one small change could affect the future?
Image from: http://www.offthemark.com/cartoons/time+travel/
February 20, 2012
This TOW is for the PRCA 3030 class.
As we discussed in class last week, Pinterest is a fast growing social media site. It was reported that the site set the record for the “fastest standalone website to surpass the 10 million mark” (http://www.prdaily.com/Main/Articles/10784.aspx). Read the following articles and use the following questions to craft your blog post. Do you see PR value in Pinterest? Please describe why/why not. Do you think it is a fad that will be here today and gone in a few months? Do you have your own Pinterest account? How often do you use it, repin or like items, etc.? Would you recommend Pinterest to others (friends, co-workers, etc.)? Why/why not?
How 11 brands are reaching customers on Pinterest http://www.prdaily.com/Main/Articles/10007.aspx
PR pro recommends Pinterest—a social media platform for visual thinkers http://www.prdaily.com/Main/Articles/8081.aspx
Image from: http://pinterest.com/about/goodies/
February 13, 2012
This week’s topic of the week is in honor of Valentine’s Day. This day of romance has been celebrated for years and there are many theories as to how this day of love got its start. What are some of the best and worst gifts you have received on Valentine’s Day? When you receive something you don’t particularly like, do you let the giver know? If so, how?
From a public relations standpoint, if you worked for a greeting card company, florist or chocolate manufacturer, how would you persuade the public to buy from you rather than your competition?
Image from http://www.astorybooklife.com/holidays/valentines-day-conversation-hearts/
February 6, 2012
This TOW is for the PRCA 3030 class.
How has social media changed the PR world? In your opinion, are the changes for the better or the worse? Due to the fact that anyone can have a social media account, many believe they can take on these responsibilities without a background in public relations. What do you think about individuals/companies that employ social media, but don’t have a background in public relations? Do you think this hurts the company/individual?
Image from: http://www.pixmule.com/other-social-media/
